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Crown's electric lift trucks are utilized on a daily basis to safely move warehouse materials and merchandise. The businesses wide-ranging product line consists of manual propelled pallet stackers and trucks, power pallet stackers and lift trucks, counterbalanced sit down and stand up trucks, narrow-aisle turret trucks, narrow-aisle reach lift trucks, and order picking equipment.
Environmental conservancy and sustainability are an especially important part of the Crown culture. Decades of thought leadership have enabled Crown to assist clients at the same time as enhancing the environment. ISO 14001 certification has been attained for business stewardship and environmental efforts in manufacturing. Crown has proudly achieved many awards and recognitions for its preservation efforts, including the Ohio Governor’s Pollution Prevention Award and the Ohio Governor’s Environmental Sustainability Award.
Crown History - 1930's to 1950
Crown Equipment Corporation was first born is rural central American town called New Bremen, Ohio, USA. The company has matured from a one-room outfit into an internationally recognized organization, currently considered to be the 7th largest forklift producer on the planet.
Two brothers Allen A. Dicke and the late Carl H. Dicke formed the Crown company in 1945. Carl's son, James F. Dicke joined the family business later on that year. Presently, his son, James F. Dicke II, is Chairman and CEO. James F. Dicke III, serves as the company President these days, becoming the fourth generation of the Dicke family to uphold this position.
Now an globally diversified company, Crown originally fabricated temperature controls for coal burning furnaces, servicing a small client base. The production of these control units took place in a former hardware store located in New Bremen, Ohio, where Crown’s headquarters presently remain.
In 1949, responding to the public’s increasing fascination with TV, Crown shifted into the manufacture of antenna rotators. This product was utilized to enhance television reception and image quality. The company’s successful move enabled them to become a leading producer of units until 2001. The company ceased production in October after a decline in the global need for television antenna rotators.
History – 1950 to 1975
In the early 1950’s Crown diversified into the production and repair of electronic and mechanized components for government and private industry. Following a number of lucrative bids within a brief period of time, the company had developed a highly regarded business in this field.
Flexibility and success dominated Crown’s capability to diversify once again. In 1957, production into the materials handling industry started with forklift production. The organization believed the industry needed a smaller line of top-quality quality forklifts. Crown quickly produced an exceptional series of progressive equipment and swiftly grew to be the most rapidly evolving materials handling company with its range of products.
In 1966, Crown ventured outside of the US materials handling marketplace and into Australia. Sydney, Australia is home to the regional head office and currently leads Crown’s Asia Pacific service, sales and marketing and advertising teams. Crown remains an unwavering industry leader these days, supported by exceptional service, solid sales and strong production operations.
Two years later, Crown had moved into the European markets by buying up an Irish manufacturing facility from a German Company, Steinbock. There they began to assemble PTH hand pallet trucks. Later that same year, Crown started their first London operation stationed nearby Heathrow Airport. The sales and service operation of Crown’s complete lift truck line was accessible in the UK by the end of the decade. In the early 1970’s, Crown expanded and began advertising and marketing forklifts across Europe through autonomous dealers.
Crown History - 1975 to Current Day
Today, Crown manufactures an enormous fleet of electric forklifts. The company’s supplier network, located in key global markets, consists of both Crown-owned and independently-owned dealers. They are responsible for managing the company’s product sales and service.
There is Corporate offices in Munich, Germany and in New Bremen Ohio, which offer promotional sales and national marketing support to all of their dealers and sales personnel. Crown sellers and sales personnel are trained in-house in numerous disciplines to guarantee the utmost reliability and service. The Munich office was launched in the 1980’s and delivers purchasing, marketing and advertising, engineering and design capabilities for India, Africa, the Middle East along with Europe. The diverse relations of international dealers and Crown-owned sellers successfully operate in nearly 100 overseas city environments.
The 6 USA manufacturing locations for Crown consist of New Bremen, Ohio; New Knoxville, Ohio; Fort Loramie, Ohio; Celina, Ohio; Kinston, North Carolina; and Greencastle, Indiana. Crown proudly manufactures globally, producing lift trucks in Sydney, Australia since 1966, Queretaro, Mexico since 1973, Roding, Germany since 1986 and Suzhou, China since 2006. Crown also owns branch sales and service center operations in more than 30 locations in the USA. International branch sales and service center operations consist of locations in Singapore, New Zealand, the Netherlands, Korea, Malaysia, England, Germany, Belgium and Australia.
